by AJ Sour Diesel

One name.
Two expressions.

SOUR in the black jar. Unleaded in the pump pouch. Both from AJ’s cut of Sour Diesel.

The keeper

SOUR black jar with the plate label: SOUR, AJ Sour Diesel, Est 1996. Concept render. — SOUR · Black jarConcept render

Unleaded white die-cut pump pouch with green zipper and the lettering Unleaded by AJ Sour Diesel. Concept render. — Unleaded · Pump pouchConcept render

The keeper

Thirty years
with his cut.

Joe “AJ” Murray has grown his cut of Sour Diesel since 1996.

A tall flowering cola of AJ’s Sour Diesel against a black background, photographed in 2002 — AJ’s original cut.

In its New York heyday the cut commanded “up to $15,000 a pound”, as Forbes reported. Rolling Stone calls AJ its “propagator and keeper”. Leafly credits him as the man who popularized it on the East Coast.
AJ on First Smoke of the Day

The line

A cut, kept.
1996 to now.

1996
The date on the plate.
AJ dates his cut of Sour Diesel to 1996. The plate carries the year.
1990s–2000s
The New York heyday.
Up to $15,000 a pound, as Forbes later reports.
Forbes, 2024
2002
The cut, on camera.
AJ photographs his cut of Sour Diesel, 26 August 2002.
2014
“25 Greatest Strains of All Time.”
High Times puts Sour Diesel on its all-time list.
High Times
2016
“Seed to Strain: AJ Sour Diesel.”
MERRY JANE films AJ.
MERRY JANE
2022
Number seven in the country.
Leafly’s best-selling strains in the United States, across producers.
Leafly
Dec 2023
On a licensed New York shelf.
Licensed to FlowerHouse, AJ’s Sour Diesel reaches New York shelves the first week of December. Leafly reviews it the same month.
Leafly
2024
“Propagator and keeper.”
Forbes in February, Rolling Stone in August.
Rolling Stone
2025
Number four.
Sour Diesel climbs to fourth on Leafly’s list.
Leafly

The record

The name
already carries.

Sour Diesel on Leafly’s list of the best-selling strains in the United States. Strain rankings across producers.

2022^No.7Leafly 2023^No.6Leafly 2025^No.4Leafly

Licensed to FlowerHouse, AJ’s Sour Diesel reached New York shelves the first week of December 2023. With under thirty days of sales, it finished the sixth best-selling strain in the state for 2023.

Forbes, citing Headset

Two expressions

SOUR and
Unleaded.

SOUR is the premium expression, in the black jar. Unleaded is the second, in a pouch cut in the shape of a pump.

Concept render

by AJ Sour Diesel

Satin black jar. The plate on the front: the cut-S wordmark, AJ Sour Diesel, Est 1996. Nothing else.

Concept render

The pouch is cut as a pump: shoulder, nozzle, hose. The U sits in its window. White film, black print, a green zipper.

Everybody has a Sour Diesel.
You’ll know when you have the real one.

Press

On the record.

Contact

For licensed operators
and press.

Write hello@sourbyaj.com Follow @sourbyaj Instagram

by AJ Sour Diesel

Thirty yearswith his cut.

A cut, kept.1996 to now.

The date on the plate.

The New York heyday.

The cut, on camera.

“25 Greatest Strains of All Time.”

“Seed to Strain: AJ Sour Diesel.”

Number seven in the country.

On a licensed New York shelf.

“Propagator and keeper.”

Number four.

The namealready carries.

SOUR andUnleaded.

On the record.

For licensed operatorsand press.

Thirty years
with his cut.

A cut, kept.
1996 to now.

The name
already carries.

SOUR and
Unleaded.

For licensed operators
and press.